Final Compilation of Design Principles
Low Feng Yie (0352428)
Bachelor in Fashion Design Technology (Hons)
Taylor's University
Design Principles
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EXERCISE 01: GESTALT THEORY & CONTRAST
CONTRAST DESIGN
A lightbulb glowing in the dark.
GESTALT THEORY
(FIGURE-GROUND PRINCIPLES)
A shark icon with water splash but also shows a man's side profile with blue hair.
EXERCISE 02: DESIGN PRINCIPLES
(BALANCE, EMPHASIS, REPETITION, MOVEMENT)
I selected EMPHASIS and REPETITION for this exercise.
EMPHASIS DESIGN
A woman's portrait with sunflowers on her face.
REPETITION DESIGN
Beautiful desert view with repetition of sand texture and sunlight.
EXERCISE 03: DESIGN PRINCIPLES
(HARMONY, UNITY, SCALE&PROPORTION, SYMBOLS, WORD&IMAGE)
I selected HARMONY and UNITY for this exercise.
HARMONY DESIGN
Overall feedback for exercises:
The student shows a good understanding of design principles through the exercise.
Blogs are quite well documented.
PROJECT 01: SELF-PORTRAIT
This self-portrait showed the moment how I relax myself when I feel stress.
Feedback for project 1:
Fair amount of exploration is done, resulting in a good design that communicated the message well with suitable design principles applied
PROJECT 02: SENSE OF PLACE
It shows my memory about I take a bus back home and what I see on the bus.
Sometimes taking public transport will be interesting because we can see a lot of things then we are driving.
Feedback for project 2:
Applied design principles knowledge, able to communicate the intended message.
FINAL PROJECT: VISUAL ANALYSIS
This design shows a little girl sitting on a vase and looking toward the water ripples which seem like a smiling face. She is missing someone she loved but gone. Besides that, the message that I want to convey is "饮水思源", which means when drinking water thinks of its source and must not forget where it comes from as we can see the plants grow up because they get water.
FINAL REFLECTION :
-What have I learned in this module?
I learned elements and principles of design, they can be applied in my design to make it more interesting and add value to the design.
-What did I enjoy the most?
I enjoy the moment when I was developing my design, doing illustration, drawing and coloring. The process is very interesting, is a good experience for me,
-What have I learned about myself through this module?
Through this module, I found my strengths and also feeble. This gives me the motivation to learn new things to improve myself.
-What has changed and what has not in my learning journey?
Before I start to create a design, I will do visual research to help me find inspiration and apply suitable design principles in my design but I still remain my own drawing style in the designs to show my characteristic.
Thank You😊

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